Have You Seen Hyundai’s Super Bowl Ad?

Anyone who’s had a loved one in the military knows that when soldiers are away, there are some dates that might make them particularly homesick. These include holidays, birthdays, and even the Super Bowl, a time when families often spend the day together. This year, several key figures made it possible for a few soldiers at a U.S. Military Base in Zagan, Poland, to enjoy the Super Bowl with their families from afar. This thoughtful, tear-jerking project turned into the 2017 Hyundai Super Bowl ad, a 90-second spot that aired right after the game.

The experience was just as surprising to viewers as it was to the soldiers involved. Sgt. Richard Morrill, SPC Erik Guerrero, and Cpl. Trista Strauch were all chosen to watch the Super Bowl from within an immersive, 360 degree pod. The pod would make it feel as though each person was sitting in a seat in Hyundai’s box at NRG Stadium. This is as much as the soldiers knew. What they didn’t know was that their families would be in the box watching the game with them, broadcasted live to the pod.

The commercial was directed by Peter Berg (Lone Survivor). The team shot the commercial during the first quarter when the soldiers first noticed that their families were there. The rest of the game was spent editing and getting approval from the Department of Defense, the NFL, Fox, and Hyundai, with just enough time to air it for viewers at the end of an exciting game. The looks of surprise, love, and affection that crossed the soldiers’ faces left viewers across the country—even us at Gossett Hyundai South— breathless with appreciation for such a complex, thoughtful spot.

2018 Hyundai Accent Debuts in Canada

2018 Hyundai Accent

Keep reading for info on the 2018 Accent!

The increasingly popular Hyundai Accent may have just gotten a little more irresistible. This subcompact car has improved with every model year, offering an affordable, efficient, and practical ride. But now that the new 2018 Hyundai Accent has had its first moment in the spotlight, it seems that the redesigned Accent will be even more stylish and performance driven.

The new 2018 Hyundai Accent just made its debut in Toronto at the Canadian International Auto Show. Hyundai Canada released a modest series of teaser photos plus a 10-second video previewing the car and its performance. While the photos are sparsely lit, it’s easy to see that the 2018 Hyundai Accent takes a cue from the Elantra, featuring a sleek, modern grille, and headlights. The new Accent is slightly wider and longer than its predecessor, which promises a roomier cabin.

Performance-wise, the 2018 Accent is equipped with a 1.6-liter engine that boasts 132 horsepower. The transmission will be available in six-speed manual or automatic. There are also choices when it comes to the body design of the new Hyundai Accent, which will be offered in a sedan or hatchback style. Gossett Hyundai South looks forward to stocking up on this new, distinguished compact car, which will almost assuredly continue to grow in popularity among car shoppers.

Hyundai Sales Growth

Hyundai Sales Growth -Elantra

How’s Hyundai been doing? Keep reading!

For a relatively new car manufacturer that started as a humble Korean presence on the American market, Hyundai has come a long way. As its lineup continues to expand and its vehicles continue to improve its fans grows with them. The proof is in the remarkable Hyundai sales growth that’s occurred over the last several years, showing that consumer confidence and satisfaction is higher than ever.

Last year marked the seventh consecutive year of Hyundai record sales in the U.S. Leading the way in the growing sales was the Hyundai Tucson, the company’s compact SUV. The 2016 Tucson won awards like MotorWeek’s Drivers’ Choice Award for Best Small Utility, plus the Best Compact SUV for the Money by U.S. News & World Report. The Hyundai Tucson’s sales were up 41% in 2016. Following closely behind the Tucson was the Hyundai Santa Fe and the Santa Fe Sport.

The company’s luxury division, Genesis, has also shown immense sales growth. The Genesis brand is just a couple of years old, but its G90 sedan proudly competed as a finalist for the North American Car of the Year award. Genesis grew 33% in 2016, which is a development Hyundai hopes is only the beginning of a long, successful run as a luxury vehicle manufacturer.

Reasons To Buy a Hyundai

Reasons to buy a Hyundai - Veloster

Why Buy a Hyundai?

At one point, there may have been a certain taboo surrounding Korean cars like Hyundai. But this humble manufacturer has certainly proved itself and risen to be one of the most reliable brands out there. If you’re shopping for a quality car, there are plenty of great reasons to buy a Hyundai. Here are our top three.

Great Value

Hyundai vehicles are inexpensive buys that offer plenty of amenities that are hard to come by for the price. You might find anything from leather details to heated seats to the latest tech for a low price compared to other cars.

Sleek and Stylish

The current Hyundai lineup is full of vehicles that will get you to your destination in style. Handsome, aerodynamic, and quirky designs are embellished with details like LED lighting and alloy wheels, features that are sure to turn heads. Plus, Hyundai offers so many trim levels and customization options so you can build the perfect look for you, whether you wish to lean towards funky or sexy.


Hyundai vehicles have always boasted impressive fuel economy and easy handling. These cars give you great bang for your buck in more than one way. Plus, these vehicles make great family cars for short or long trips thanks to plenty of room for cargo and because of quality interiors.

New Value Edition Trim Added to 2017 Elantra

2017 Hyundai Elantra - Hyundai Elantra Value Edition

At first glance, it seems like there are a lot of options when you’re looking to buy a compact car. But a closer look will reveal that it’s sometimes hard to find a balance between the price tag and the features that you want. That’s no longer the case, however, in the options presented by Hyundai’s compact car, the Elantra.

The new Hyundai Elantra Value Edition trim level was introduced by the company in order to fill that sweet spot. It’s affordable and full of convenient features that might otherwise be pricey if added on as extras. As the company continues to improve its lineup of sedans with each model year, they strive to offer cars to fit every car-buyer’s unique set of needs. The 2017 Elantra Value Edition is a great option for buyers who want something a little more than a basic car to get them from A to B.

The new Value Edition trim level includes a number of great features for added convenience, comfort, and safety. For one thing, all 2017 Elantras are now made of 53% high-strength steel, creating a stronger and sturdier foundation. The Value Edition trim also includes standard features like Bluetooth phone and audio compatibility, cruise control, and convenient steering wheel-mounted controls for safe, hands-free connectivity.

New Ice Rink Opened in Downtown Memphis

ice rink opened in Downtown Memphis

Photo by Benson Kau.

For those who have exhausted their sleds and are tired of building snowmen, there is a new outdoor winter activity that can be enjoyed in Memphis. And this one burns 250-800 calories per hour. At the end of 2016, the Fourth Bluff Ice Rink opened in downtown Memphis in the Mississippi River Park (previously known as the Jefferson Davis Park). The new, seasonal rink is open to the public Tuesday through Sunday. Admission is $10 which includes the price of skate rentals.

The brand new ice rink in Memphis is all thanks to a national initiative known as Reimagining the Civic Commons. This group works across the country to bring fresh life back into important and memorable pieces of cities, like trails, parks, and plazas. They’ve also worked with cities in Ohio, Michigan, and Pennsylvania.

As long as there is winter weather suitable for ice skating, the rink will remain open and is expected to stay open at least until the end of January. The rink will also host special events like food trucks, live music, and skating lessons. So put on your hat and scarf, and then get ready to work on your axles as well as your spins at the Fourth Bluff Ice Rink.


2017 Hyundai Elantra Technology Updates Keep Drivers Better-Connected

2017 Hyundai Elantra Technology Updates

In the automotive industry, it’s always important for carmakers to switch things up on occasion to make their models more appealing. That is why 2017 Hyundai Elantra technology updates—and a new powertrain option—have made Hyundai’s popular compact car even more competitive.

One of the biggest updates for the 2017 Elantra is a brand-new turbocharged engine, which is offered on the Elantra Sport model. This powertrain is a 1.5-liter inline-4 turbocharged engine that churns out 201 horsepower and 195 lb-ft of torque. With this boost in pep, the Elantra Sport is quickly being considered one of the most appealing sporty compact cars in the industry.

Not only has the 2017 Elantra received a new turbocharged engine, but it also now comes with available Apple CarPlay and Android Auto smartphone integration systems. These systems allow smartphone users to mirror the screen of their phone directly on their Elantra’s touchscreen.

Other new updates include dual-zone automatic climate control, an Infinity-branded audio system, and a moon roof. It also has more safety technology, including a Lane Departure Warning System and an auto-dimming rearview mirror.

If you’re interested in seeing the 2017 Hyundai Elantra technology updates for yourself, then stop in to Gossett Hyundai South to learn more.

Holiday Traditions to Try with Your Family

family on Christmas - Memphis, TN

What traditions does your family partake in?

Many families have their own set of holiday traditions that are significant, but if your family doesn’t have specific things they do around the holidays, never fear. We’ve put together a list of some of the best holiday traditions from Buzzfeed. Choose one of these great ideas and start a new family tradition this year.

Gamble a bit. Host a Texas Hold ‘Em tournament each holiday season and play for cookies or pretzels. This is a great way to spend time with the family, while also getting slightly competitive while you try to get the most cookies.

Exchange holiday-themed pajamas. Start a Christmas Eve tradition of exchanging holiday-themed pajamas among your family. Make sure everyone wears them to sleep that night to really get into the holiday spirit. Choose pajamas that might be a bit embarrassing or are truly hilarious to make it an even better tradition.

Have a cookie-baking extravaganza. Gather in your grandparents’ or parents’ kitchen with the whole family—young and old—to make tons of cookies. Have fun decorating the cookies and spending time with one another. Also, don’t forget to taste test each batch. You wouldn’t want all those warm cookies just out of the oven to go to waste, after all.

Ideas for the Best Thanksgiving Desserts

Happy Thanksgiving

Happy Thanksgiving from Gossett Hyundai South!

When you think about Thanksgiving desserts, the traditional pumpkin pie probably comes to mind. But, there are countless other desserts that are just as festive and delicious. Here are some of the best Thanksgiving desserts you should add to your menu this year.

  • Fried Apple Hand Pies. If you’re frying your turkey this year, use the oil again to create these perfect-sized apple pies. These would be great for kids, too since they eliminate some of the mess inherent to traditional pies.
  • Baked apples. Remove the cores and bake these apples whole with lots of aromatic spices. Serve them warm with some ice cream to create the perfect treat.
  • Chocolate-Toffee Pecan Tart. The traditional pecan pie gets a makeover with a chocolate crust. Your guests will be coming back for seconds.
  • Whoopie Pumpkin Pies. These cream-filled cookies take a fall twist with a pumpkin-flavored filling.
  • Upside-Down Pear Cranberry Tart. This sweet dessert combines some traditional fall flavors for an alternative to apple pie.
  • Pumpkin Spice Cake with Chocolate Pecan Filling. You can never go wrong with cake, and everything is right with this one. With pumpkin, chocolate, and pecans, it is a perfect fall cake for Thanksgiving.

Which desserts are you planning to make for Thanksgiving?

Hyundai Offers Some of the Best In-Car Tech

Hyundai Sonata Interior

Hyundai Sonata Interior Tech

According to a study done by J.D. Power, Hyundai offers some of the best in-car tech in the mass market. This was the first study of its kind and asked new car owners to rate their car’s technology within the first 90 days of ownership.

Car owners rated their cars based on its entertainment features, overall connectivity, navigation, collision avoidance, driving assistance features, and comfort and convenience technology. With the results of the study, J.D. Power found that drivers were most satisfied with their collision avoidance technology. In addition, it was the most-used in-car tech. These features were also something that buyers were willing to pay more for to get.

J.D. Power used surveys from 13,269 consumers who purchased a leased a 2016 model. Both the Hyundai Genesis and Tucson achieved the highest rankings in their respective segments.

“Advanced safety and convenience technologies are top of mind for many drivers, and we are thrilled that our models are exceeding expectations in these crowded segments,” said Mircea Gradu, director, engineering & quality for Hyundai Motor America.

Here at Gossett Hyundai South, we are proud of all the technology offered within the Hyundai lineup. If you have any questions about the technology inside your Hyundai, we are here to help.