Do You Recognize Any of These Lesser-Known Car Parts?

The average car has over 30,000 parts. That’s why we’ve decided to put together a list of lesser-known car parts, keeping you up to speed on aspects of your car you might not have known about.

According to AutoWorld, some of the many car parts like this include the following:

  • car partsSecondary Air Injection Pump – Used for emissions control, this pumps or injects fresh air into the exhaust stream to enable better combustion of exhaustion gas. Although adding more air to the exhaust may sound strange, this allows unburned fuel in the exhaust to be easily eliminated.
  • Balance Shaft – In basic terms, this part is just added weight. Dating back as early as 1904, this part has been used inside of the engine to smooth out unwanted vibrations. Because there are miniscule imperfections and imbalances, this keeps everything nice and smooth.
  • Watt’s Link – Used in the rear suspension, this part is designed to prevent the sideways motion between the axle and the rest of the car. By stabilizing axle movement, you have more control and a steadier ride.
  • Flex Disc – Also called a “giubo” (JEW-boh), this part makes the connection between the driveshaft and the differential. Transmitting rotational torque, this flexible rubber disc also reduces vibrations.

These are just some of the unusual and lesser-known parts that keep your car running every day. Though you might not know it, they’re always there working hard.

The ARK Performance Genesis: Redefining Power and Luxury

2014 Hyundai Genesis Coupe

Current Hyundai Genesis Coupe

Preparing for the seventh consecutive SEMA show this year, Hyundai decided to partner with ARK Performance, a car-tuning company known worldwide for its impressive designs. So far, the ARK Performance Genesis is making quite a stir in the car enthusiast community thanks to its powerful engine and seek exterior.

According to Hyundai, the ARK Genesis has a wider look to give it a more athletic stance, a redesigned dash, racing gauges and steering, and tons of carbon fiber. Under the hood, this model has a 4.0-liter Stroker Kit, which builds on the standard 3.8-liter V6 engine.

“The Genesis Coupe is the perfect platform for developing our performance product lineup,” said Kevin Bentley, Marketing and Sales Manager, ARK Performance, Inc. “Hyundai’s 3.8-liter engine is strong enough to handle all the extra power we’re now developing, and the chassis is well balanced and easy to modify, allowing us to create this lowered, aggressive stance while maintaining that clean look we’re going for.”

This model also has new pistons, rods, and a crankshaft, as well as custom wheels, suspension, and more. Basically, the whole exterior has been re-contoured, and the interior has some serious upgrades, including a premium speaker system, AiM Sports digital display, a custom threaded shifter, and more.

High-Performance Hyundai ‘N’ Sub-Brand to Debut at Frankfurt Auto Show

HyundaiHyundai recently announced plans to unveil its new high-performance car sub-brand ‘N’ at the Frankfurt Auto Show. N will build on Hyundai’s resume of motorsports as a primary competitor in the World Rally Championship, and their reputation for innovation in the realm of high-performance vehicles. The Hyundai N sub-brand lineup will only have three cars for the show, but the models themselves are unique and bold examples of Hyundai’s dedication to the genre.

One of the cars to debut is the i20 WRC prototype. A modified i20 has already been seen competing in rallies, and this i20 is currently undergoing rigorous rally testing. The car is expected to compete in the 2016 FIA World Rally Championship at Rallye Monte Carlo.

Two other cars in the lineup are the Hyundai N 2025 Vision Gran Turismo and the Hyundai RM15 concept cars. The RM15 is particularly striking in its design; it was made to hold its engine in the center as opposed to under the hood, in order to better distribute the car’s weight and center of gravity.

The unusual concepts in the Hyundai N sub-brand are certainly eye-catching and put a new spin on high-performance cars. Hopefully there will be much more to come from the new sub-brand as the company continues creating innovative new vehicles.

Hyundai’s #ThisIsLoyalty College Football Marketing Campaign Returns

Hyundai knows a lot about loyalty. The brand has been the number one brand for customer loyalty for the past six years. Every fall for the past five years, it’s been celebrating that title by bringing back the #ThisIsLoyalty college football marketing campaign.

The premise behind the campaign is likening Hyundai’s customer loyalty to the loyalty of avid sports fans. The campaign itself will involve regional advertising, game day activities, and engagement with football fans on social media. Hyundai partnered with 17 universities for this event and will be hosting on-site activities at those universities during football games. The ad campaigns will target football fans, and the #ThisIsLoyalty hashtag invites fans to share pics, posts, and tweets expressing their loyalty.

The campaign is Hyundai’s way of connecting with the next generation of car buyers. Millennials who are entering college now are four or five years away from graduating, starting their life–and making their first car purchase as an adult. The #ThisIsLoyalty college football marketing campaign could connect with and leave a lasting impression on these future car buyers.

2016 Hyundai Tucson Pricing Starts at $22,700

The Hyundai Tucson is one of the most popular crossovers on the market. In 2016, it will also be one of the most affordable.

2016 Hyundai Tucson

2016 Hyundai Tucson

According to a press release from Hyundai, the 2016 Hyundai Tucson pricing will start at $22,700. That price makes it one of the most affordable SUVs available.

Decked out with the latest and greatest technologies for both entertainment and safety, the 2016 Tucson is the perfect vehicle for any journey.

This crossover is available for purchase at four different trim levels, each with their own level of luxury: the SE, the Eco, the Sport, and the Limited.

“The all-new Tucson hits the sweet spot of what consumers are looking for in a compact crossover with competitive pricing advantages at every trim level,” said Scott Margason, director of Product Planning at Hyundai Motor America, in the press release.

By how popular the model is here at Gossett Hyundai, we can see just how many sweet spots the Tucson hits.

Android Auto Software Available for Hyundai Sonata

2015 Hyundai Sonata InteriorHyundai is an automaker always ahead of the competition when it comes to technology. It comes as no surprise that Hyundai is the first and only automaker to feature Android Auto on its vehicles. Where can you obtain such a piece of technology? Right from the comfort of your home computer!

According to a Hyundai Press Release, the Android Auto software can be downloaded for free at The technology is available to 2015 Hyundai Sonata owners currently, with an expansion to more vehicles of the Hyundai fleet on the way.

It’s a simple process. All you need is a MyHyundai account and internet access. The software can be downloaded here.

However, for those who are more comfortable with others uploading the software, the process can be completed at Hyundai dealerships nationwide.

“This is the first time we’ve made a software upgrade available using the MyHyundai portal,” said Michael Deitz, senior group manager of Connected Care at Hyundai Motor America, in the news release. “Sonata owners can add more value with Android Auto in an easy-to-do upgrade that takes less than an hour.”

Stop by Gossett Hyundai today to upgrade your Sonata with Android Auto software!

2015 Hyundai Sonata Recognized as a Best Family Car by Edmunds

Move over minivans and crossovers—there’s a new family-friendly car in town, and it’s small, but practical footprint means impressive gas mileage, fun driving dynamics, and easy parking. The 2015 Hyundai Sonata has been recognized by Parents magazine and as one of the ten Best Family Cars.

2015 Hyundai Sonata

2015 Hyundai Sonata

For the eight year, Parents magazine and have teamed up to evaluate hundreds of vehicles for the features that are most important to parents. The safest, best-performing, and most reliable models earn a coveted spot on the top ten list. Citing intuitive technology, a spacious cabin, and family-friendly features, Parents magazine will feature the 2015 Sonata in its July issue both in print and online.

“Families look to their cars to keep them safe while delivering versatility for daily activities and we are proud that the Sonata continues to exceed the expectations of parents on what matters most to them,” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America in a statement. “To keep families safe on the road, the Sonata comes standard with seven airbags, including a new driver’s knee airbag designed to provide additional protection in certain collisions.”

Stop by Gossett Hyundai to learn more about the 2015 Hyundai Sonata—known as the Best Family Car by Edmundsand its long list of family-friendly features.

Hyundai Calls Fuel Cell Vehicles the Future of Eco-Friendly Driving

2015 Hyundai Tucson Fuel Cell

Current Hyundai Tucson Fuel Cell

Despite limited refueling infrastructure and low sales of hydrogen fuel cell vehicles, Hyundai says that hydrogen fuel cell technology is the future of eco-friendly cars. According to, despite Hyundai only selling 273 Tucson fuel cell SUVs since production kicked off in 2013 (and mostly to California and Europe), Mr. Kim Sae Hoon, general manager at Hyundai’s fuel cell engineering design team, points out that the benefits of fuel cell technology are just too numerous to call it quits.

Hoon says that not only is the market for FCVs less competitive than the electric car market (with fewer entries into the segment), but the technology is also more practical. FCVs offer more flexibility to designers, and can be applied to nearly every type of vehicle, from small roadsters to large buses. Additionally, fuel cell technology allows drivers to refuel quickly, offers extended driving ranges, and emits nothing but water vapor.

Hyundai predicts it will take another ten years before prices drop, an accessible refueling infrastructure is established, and wider consumer adoption will begin to take hold. In the meantime, the automaker is committed to continuing its research and development of the technology, in hopes that we will see wider acceptance of the future of eco-friendly driving in the coming years.

Here at Gossett Hyundai, we want to know–what needs to change in order for you to consider purchasing a fuel cell vehicle? Tell us in the comments!