Hyundai is teasing us once again with a seductive sneak-peek at the all-new Hyundai KONA, scheduled for launch later this summer.
As if we auto nerds at Gossett Hyundai South weren’t already tempted, this quick glimpse has exposed a unique and attractive fascia with a “Cascading Grille” and dramatic twin headlamps; a promisingly fresh take for Hyundai on their classic design elements. The head-turning design of the Hyundai KONA is both aesthetic and practical; drivers will have increased visibility from a more comfortable seated position behind the wheel thanks to the new crossover’s thoughtful engineering.
Set to be the automaker’s first B-segment SUV, we have a feeling that the all-new Hyundai KONA is going to make a big splash in the sub-compact market.
The Hyundai KONA is named after the renowned beach district on the Big Island of Hawaii, carrying on Hyundai’s practice of naming crossovers after famous landmarks and destinations, such as Santa Fe or Tucson. We can’t wait to see how the all-new Hyundai KONA draws further inspiration from its Hawaiian namesake — at the very least, we better be able to fit our surfboards (i.e. boogie boards) in the back!
Hyundai recently announced plans to unveil its new high-performance car sub-brand ‘N’ at the Frankfurt Auto Show. N will build on Hyundai’s resume of motorsports as a primary competitor in the World Rally Championship, and their reputation for innovation in the realm of high-performance vehicles. The Hyundai N sub-brand lineup will only have three cars for the show, but the models themselves are unique and bold examples of Hyundai’s dedication to the genre.
One of the cars to debut is the i20 WRC prototype. A modified i20 has already been seen competing in rallies, and this i20 is currently undergoing rigorous rally testing. The car is expected to compete in the 2016 FIA World Rally Championship at Rallye Monte Carlo.
Two other cars in the lineup are the Hyundai N 2025 Vision Gran Turismo and the Hyundai RM15 concept cars. The RM15 is particularly striking in its design; it was made to hold its engine in the center as opposed to under the hood, in order to better distribute the car’s weight and center of gravity.
The unusual concepts in the Hyundai N sub-brand are certainly eye-catching and put a new spin on high-performance cars. Hopefully there will be much more to come from the new sub-brand as the company continues creating innovative new vehicles.