Genesis Luxury Brand as Good as BMW and Mercedes, According to Reviews

Genesis BrandHyundai’s new Genesis subsidiary, a luxury brand selling vehicles that was first introduced as a standalone brand late last year, has released its first-ever vehicles for the 2017 model year and received wide positive reviews from the biggest names in journalism and the auto industry.

Bloomberg’s review said that the Genesis G90 is “of the caliber of rival cars from BMW, Mercedes, and Audi” and compares it directly to the much pricier Mercedes S Class. The G90, the reviewer said, is “$10,000 less expensive and just as nicely done in the rear cabin, where it counts.”

The 2017 G90 comes with either a V6 engine or a more powerful V8 for only $1600 more, as well as available all-wheel drive. The G90 has four drive modes, including Sport mode, and an eight-speed automatic transmission with manual paddle shifters. The G90 comes standard with HID lights, daytime running lights, and even ambient-lit mirrors.

Reviewers noted the incredibly noise cancellation in the G90, and it has plenty of standard technology, including the 12.3-inch touchscreen, adaptive cruise control, and heated front and rear seats. With simple yet elegant styling and great city fuel economy, the Genesis G90 is the perfect car for city drivers.

Competing in quality with brands priced higher, the Genesis luxury brand and especially the flagship G90 are sure to challenge the premium car market.

Hyundai Celebrates 30 Years in America

Happy anniversary, Hyundai Motor America!

This year, the South Korean automaker is celebrating 30 years in America. In 1986, Hyundai entered the United States as a small automaker—amid dominating industry giants like Ford and Toyota—with only one vehicle: the Hyundai Excel. Today, Hyundai is the world’s fifth-largest automaker, with 14 vehicle models in its American lineup alone.

The past year has been a big one for Hyundai. Recently, the brand rocketed past its 10-millionth car sale in the United States; its Super Bowl commercial was ranked at the top of USA TODAY’s Ad Meter (the first time an automaker took the top spot); and, Hyundai has just launched its all-new luxury brand, Genesis.


In its 30 years in America, Hyundai has gone from being all-imports to boasting 60% of cars sold here being made in the US; that’s far more than some of those brands that like to label themselves “all-American.”

Here’s to three more decades of growth and innovation!

The ARK Performance Genesis: Redefining Power and Luxury

2014 Hyundai Genesis Coupe

Current Hyundai Genesis Coupe

Preparing for the seventh consecutive SEMA show this year, Hyundai decided to partner with ARK Performance, a car-tuning company known worldwide for its impressive designs. So far, the ARK Performance Genesis is making quite a stir in the car enthusiast community thanks to its powerful engine and seek exterior.

According to Hyundai, the ARK Genesis has a wider look to give it a more athletic stance, a redesigned dash, racing gauges and steering, and tons of carbon fiber. Under the hood, this model has a 4.0-liter Stroker Kit, which builds on the standard 3.8-liter V6 engine.

“The Genesis Coupe is the perfect platform for developing our performance product lineup,” said Kevin Bentley, Marketing and Sales Manager, ARK Performance, Inc. “Hyundai’s 3.8-liter engine is strong enough to handle all the extra power we’re now developing, and the chassis is well balanced and easy to modify, allowing us to create this lowered, aggressive stance while maintaining that clean look we’re going for.”

This model also has new pistons, rods, and a crankshaft, as well as custom wheels, suspension, and more. Basically, the whole exterior has been re-contoured, and the interior has some serious upgrades, including a premium speaker system, AiM Sports digital display, a custom threaded shifter, and more.