Anyone who’s had a loved one in the military knows that when soldiers are away, there are some dates that might make them particularly homesick. These include holidays, birthdays, and even the Super Bowl, a time when families often spend the day together. This year, several key figures made it possible for a few soldiers at a U.S. Military Base in Zagan, Poland, to enjoy the Super Bowl with their families from afar. This thoughtful, tear-jerking project turned into the 2017 Hyundai Super Bowl ad, a 90-second spot that aired right after the game.
The experience was just as surprising to viewers as it was to the soldiers involved. Sgt. Richard Morrill, SPC Erik Guerrero, and Cpl. Trista Strauch were all chosen to watch the Super Bowl from within an immersive, 360 degree pod. The pod would make it feel as though each person was sitting in a seat in Hyundai’s box at NRG Stadium. This is as much as the soldiers knew. What they didn’t know was that their families would be in the box watching the game with them, broadcasted live to the pod.
The commercial was directed by Peter Berg (Lone Survivor). The team shot the commercial during the first quarter when the soldiers first noticed that their families were there. The rest of the game was spent editing and getting approval from the Department of Defense, the NFL, Fox, and Hyundai, with just enough time to air it for viewers at the end of an exciting game. The looks of surprise, love, and affection that crossed the soldiers’ faces left viewers across the country—even us at Gossett Hyundai South— breathless with appreciation for such a complex, thoughtful spot.
Hyundai was recently named a top green company by Newsweek thanks to the brand’s emphasis on environmental awareness and eco-friendly designs. The Newsweek Green Rankings have been rating the top corporations in the world in relation to their environmental policies since 2009.
According to Hyundai, the list of top green companies in the world are determined by measuring environmental performance using eight areas as indicators of eco-friendliness. These include:
Energy Use (15%)
Greenhouse Gas Emissions (15%)
Water Consumption (15%)
Waste Generation and Recycling (15%)
Green Revenue (20%)
Sustainability Pay Link (10%)
Sustainability Board Committee (5%)
Audited Environmental Metrics (5%)
Green revenue represents the environmental and social impact of products during production, consumption, and after use. The sustainability pay link is awarded to companies whose senior executive team has their pay linked with the achievement of environmental goals, while the sustainability board committee score is awarded to companies who have a special committee at the Board of Directors level to oversee green initiatives. Finally, the audited environmental metrics score is given to companies who prove that they accurately measure their green initiatives with a third party.download showbox for pc
“This recognition from Newsweek is a testament to our commitment to reducing our carbon footprint globally,” said Mike O’Brien, vice president of Hyundai Motor America. “Hyundai will continue to place importance on its eco-friendly Blue Drive® lineup in all segments.”
Hyundai was specially recognized for Hyundai Blue Drive, a special division and range of ecological products and technologies which target fuel efficiency. Overall, Hyundai ranked 200 out of the top 500 companies in the world, with a score just over 50%.
This year, the South Korean automaker is celebrating 30 years in America. In 1986, Hyundai entered the United States as a small automaker—amid dominating industry giants like Ford and Toyota—with only one vehicle: the Hyundai Excel. Today, Hyundai is the world’s fifth-largest automaker, with 14 vehicle models in its American lineup alone.
The past year has been a big one for Hyundai. Recently, the brand rocketed past its 10-millionth car sale in the United States; its Super Bowl commercial was ranked at the top of USA TODAY’s Ad Meter (the first time an automaker took the top spot); and, Hyundai has just launched its all-new luxury brand, Genesis.
In its 30 years in America, Hyundai has gone from being all-imports to boasting 60% of cars sold here being made in the US; that’s far more than some of those brands that like to label themselves “all-American.”
Here’s to three more decades of growth and innovation!
Hyundai is giving 25 football fans the opportunity of a lifetime. As an official sponsor of the NFL and Super Bowl 50, the brand is giving a pair of tickets (50 total) to 25 fans, as well as lodging, transportation, and more.
Contestants for the Hyundai Super Bowl Sweepstakes can earn points that increase the likelihood of winning, according to Hyundai. Fans can earn entry points by registering at football.hyundaisweepstakes.com for 1 point, by test driving at a local dealer for 10 points, and by getting friends to enter (5 points). Contestants can have a total of 16 points.
“With these sweepstakes we want to give back to fans of the Hyundai brand,” said Trea Reedy, senior group manager, experiential marketing, Hyundai Motor America. “By giving 50 fans the chance to spend a night in the heart of the action, at one of the world’s biggest sporting events, we hope to give them an experience that they won’t soon forget.”
Hyundai has been busy connecting with NFL fans all year, and will run a series of Super Bowl ads during the game in February. This is just one of many ways Hyundai is celebrating its new participation with the NFL.
Hyundai is an automaker always ahead of the competition when it comes to technology. It comes as no surprise that Hyundai is the first and only automaker to feature Android Auto on its vehicles. Where can you obtain such a piece of technology? Right from the comfort of your home computer!
According to a Hyundai Press Release, the Android Auto software can be downloaded for free at MyHyundai.com. The technology is available to 2015 Hyundai Sonata owners currently, with an expansion to more vehicles of the Hyundai fleet on the way.
It’s a simple process. All you need is a MyHyundai account and internet access. The software can be downloaded here.
However, for those who are more comfortable with others uploading the software, the process can be completed at Hyundai dealerships nationwide.
“This is the first time we’ve made a software upgrade available using the MyHyundai portal,” said Michael Deitz, senior group manager of Connected Care at Hyundai Motor America, in the news release. “Sonata owners can add more value with Android Auto in an easy-to-do upgrade that takes less than an hour.”
Stop by Gossett Hyundai today to upgrade your Sonata with Android Auto software!